"Social media is all fun and games until you hit the wrong button."

Hey you!!   Are you really excited to tell people about your awesome products and services?!?!?!    
Here are some tips to keep in mind!!!

1. Easy on the exclamation marks. 

Seeing exclamation marks behind every sentence is one of my pet peeves. In a previous post, I mentioned the importance of writing skills. This is an area where that comes in handy because you don't want to inadvertently yell at your customers with poor writing skills. It takes a little extra effort to craft your words in a concise way that reflects your intentions, but in the end your customers will thank you for it.

2. #Be   #strategic   #with   #hashtags

Hashtags can be a useful tool for campaigns and branding because it helps organize your topics and puts a spotlight on certain areas of your business. However, make sure that you're using hashtags that are relevant to your brand and use them minimally in posts.

3. Share and give credit.

"You is kind. You is smart. You is important."

But so is everyone else.

Just like in your offline life, it's hard to have a conversation or maintain a relationship with someone who only talks about themselves. Your social media presence will grow the more you connect with your customers with content that teaches, entertains, and inspires them. This means that sharing third party content is an integral part of that process, so make sure you acknowledge where the content is coming from by giving them a shout-out.

4. Don't clutter your followers' feeds

Make sure you don't go overboard on messaging. Pushy advertising doesn't work well on social media.

5. Be considerate

Be considerate about your customers and think about whether or not the content resonates with them. Is it relevant? Offensive? Too vague? Reactive? Emotional? Can it be misconstrued in some way? There are a lot of ways to express your business brand on social media, so spend some time on finding your voice. Be real and use good judgment. 

Thanks for reading! ♥

Published: October 2016
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