Develop social media policies, strategies, and campaigns
Optimize social media profiles with proper graphics and long-tail keyword search terms for SEO
Ongoing support, campaign management, and/or consultation and transition to in-house staff
Provide data and feedback on analytics (ie. Google Analytics, LinkedIn Analytics, Facebook Insights)
Social media as part of an overall marketing strategy is one of the most effective ways to generate quality leads for your business. Unlike traditional advertising, social media requires a focus on a customer-centric approach so it's important to have someone who understands your business, marketing priorities, and buyers' process.