Social Media Management
SOCIAL MEDIA MANAGERS
If you don’t have the bandwidth to manage your social pages, or you want an experienced professional to help get things going, hiring a social media manager or coordinator - either externally or internally - may be what you need. Just know that no matter who you hire, you will still need to be involved to provide direction on content creation.
“Social media is more like a telephone than a television.” - Amy Jo Martin
WHAT’S INVOLVED IN SOCIAL MEDIA MANAGEMENT?
From content creation, engagement, posting, planning, reporting and analytics, knowing where you need help is key in choosing the right person for the job.
Profile Optimization
Make sure that your pages reflect your business in the best way possible. Update the images, text and layout on your social media pages to ensure they align with your business’ brand and values.
Posting
Get your content out into the world. Present your content in the best light on your social media pages by ensuring posts are well-written with any relevant tags, hashtags, or links to ensure they reach your customers where they are.
Engagement
Releasing content is just half the fun. Once posts are published, your audience will start interacting with the content—asking questions, leaving comments or showing their support. Depending on what is practical for your businesss, set expectations for monitoring and engaging.
SOCIAL MEDIA MARKETING FOR SMALL BUSINESSES
Connect with your audience and build connections with SMM.
Social media marketing (SMM) allows you to meet your customers where they are and create opportunities for them to resonate with your business. Connections built through values-driven marketing converts customers into loyal patrons. The more customers you can connect with and convert, the better growth you’ll see in your business.
OPTIMIZE YOUR SOCIAL MEDIA STRATEGY
Creating a social media strategy is incredibly valuable for a business. By focusing on producing quality content, you’re more likely to grow your business instead of simply improving vanity metrics. Set actionable goals that are specific and measurable.
CREATE THE RIGHT ASSETS WITH CONTENT PLANNING
Create content that produces results. Improving sales, increasing website traffic, or creating brand awareness is achieved through careful planning. Identify what social media content your business should be putting together and when it should be shared.