Social Media Strategy
BUILD A SOCIAL MEDIA STRATEGY THAT WORKS FOR YOU
Social media planning for small businesses.
Creating a strong social media strategy is key to a successfully integrated marketing plan. It serves as a reference and guide as your business changes and grows. Because a social media strategy is so essential, it’s important to get it right.
Social media is at the intersection of technology and humanity.
WHERE ARE YOU NOW? WHERE DO YOU WANT TO GO?
Determine your social media strategy trajectory with audit and benchmarking.
A successful strategy hinges on identifying and understanding how much of an impact you want to make. Auditing your current social media statistics and creating benchmarks establishes a clear starting point for goal setting.
A good social media strategy represents the marketing goals for your business. Without clear objectives, having followers, impressions, and ‘likes’ are just vanity metrics—metrics that make you look good to your competitors and customers, but don’t necessarily help move your business forward in any meaningful way. By focusing on producing quality content over post volume, you will grow your business practically.
Tracking your growth is the core reason behind setting benchmarks. Without that data, there is no applicable way of defining your trajectory. Define what a successful marketing campaign looks like for you, whether it’s feasible, and how you can confidently achieve it.
BRAND STYLE AND VOICE
A great social media strategy starts with the brand.
A brand is more than your visual elements. It’s your reputation and the promise you make to your customers. Defining your brand style, tone, and voice ensures that your marketing accurately reflects your business. This is done through the creation of a Brand Guide, a resource that can be used by your business as it grows.
Defining your brand style and voice ensures all of the business’ messaging like it’s coming from the same source. Having a consistent voice is key to representing your brand authentically and making it easier for your team to communicate on your social pages.
How to find your voice through social media planning.
Identify your business values and practices
List descriptive words that embody your voice, style, tone, and overall brand identity
Research and review your ideal customers
Integrate the language you and your customers use to connect on social media
Discuss how your brand encapsulates your business’ and customers’ values
CREATE THE RIGHT ASSETS WITH CONTENT PLANNING
Create content that produces results. Improving sales, increasing website traffic, or creating brand awareness is achieved through careful planning. Identify what social media content your business should be putting together and when it should be shared.